1839, this brand is a basic American blend containing flue-cured, burley, and oriental. The marketing campaign officially began in May. And the first deliveries to convenience stores took place the first week of June.
This is believed to be the first cigarette ever produced by growers in the U.S. However it is not the cooperative’s first venture in marketing directly to consumers: The cooperative introduced a roll-your-own tobacco (RYO) product in 2006, also called 1839.
The name 1839 commemorates the year when a farmhand in Caswell County, N.C., accidentally discovered how to produce what came to be called “bright leaf” tobacco
The flue-cured and burley leaf will all be produced in the United States. But the Oriental will have to be imported, (because that type is not grown in the U.S).
Initially, the market area for the brand was Virginia, North Carolina, and South Carolina.
The eye-catching art for the packs and cartons shows the image of a farmer plowing a field. With a stylized rendering of a flue-cured plant standing at the end of the row.
Currently, the available styles for the cigarette are full flavor both with and without filter, light, ultra-light, and menthol full flavor and light. The 1839 brand is available in the box and soft pack, and in king and 100 sizes.
The roll-your-own version of 1839 was introduced in July of 2006. There are currently three styles of 1839 RYO: full flavor, mild, and menthol.